Presentation Skills Workshop Identity Design

Presentation Skills Workshop specialise in training individuals and small teams how best to present themselves and communicate with an audience. The courses and training offered are all geared towards giving individuals increased confidence in business meetings and when speaking to larger groups.

The client wanted us to design a logo and identity design that wasn’t the normal stuffy style associated with the majority of training businesses. They are different in their approach and they needed an identity that helped to immediately illustrate this when pitching against other training providers.

They had two very slightly different divisions of their business that were targeted towards slightly different market sectors, one being a little more corporate that the other. Presentation Skills Workshop asked us to design an identity system that could take both into consideration.

Due to the nature of this project we had to make sure that certain values were communicated in our final design, so we developed a list of keywords that best described the style of service offered. These keywords were... Engaging, Interactive, Energetic, Vibrant, Fun, Confident, Professional, Personal, Development, Colourful, Contrast, Simplicity, Non-Lecturing, Enthusiastic, Playful, Positive, Natural, Relaxed, Corporate, Communication, Movement, Friendly, Informal, Assertive, Vivid, Encouraging, Modern, Unfussy, Enjoyable, Lively. This proved an effective way of working on this particular project and the client agreed that these keywords were a good description of how they wanted to be perceived.

We set out to find a metaphor for people and the keyword that gave us most inspiration was Engaging. We knew that the majority of the keywords could be communicated through colour or design style, but we really wanted to demonstrate that presentation skills were all about an individual actually engaging and connecting with their audience, not just talking at their audience.

We opted for circles as a good metaphor for people and arranged them in as engaging a manor as possible! Through trial and error we discovered a formation that naturally implied a group of people and by utilising the negative space we gave the design a real sense of energy. We refined the design and considered each element in relation to each of the keywords and we believe the final result satisfies them all.

We chose bold, striking colours for this identity. Every document has a crisp white face with a bright colourful logo and the reverse has an unexpected contrast of vibrant colour. We designed their proposal documents with a different vibrant colour on each panel to try to further enhance the sense of fun, playful energy.

Presentation Skills Workshop now leaves a lasting impression in comparison to their competition and their identity is absolutely a direct reflection of their corporate personality. Their prospective clients now have a much better insight into the style of service they will receive before the training even starts. No business wants dull or stuffy training and their prospective clients are now given the confidence that Presentation Skills Workshop better understand their needs and are therefore a better choice for their training.

Client Testimonial

"Many thanks for the identity design work you have done for us. Your commitment to getting a demanding brief right has been visible throughout and the result is a design that definitely exceeds our expectations.

Thanks also for being so refreshingly straightforward and easy to work with - the process of getting there has been quite painless." 

Mike Wood - Company Director
Presentation Skills Workshop