Echo website displayed on laptop

Echo Internet
Behind Many Of The
UK’s Leading Websites.

Background

Having developed a strong reputation in web development and IT consultancy, Echo’s founder decided to expand into website hosting. With all the necessary technical skills and business acumen gained from running an already successful company, the directors of Echo were in the perfect position to focus their offering on the provision of high-end website hosting, aimed at an audience of small businesses in need of a powerful, dedicated solution.

Problem

With the infrastructure for significant growth in place, the client was keen to convey the right message from the outset, spreading the word amongst their impressive portfolio of existing big-name clients and preparing for a big promotional push to publicly launch its hosting services. First it was necessary to confirm Echo’s positioning as a leading internet services partner operating behind the scenes of many of the UK’s best websites, through a striking and fit-for-purpose visual identity.

Solution

The first essential stage in the design process was to identify Echo’s key points of differentiation and really put our finger on the personality of the business: the following statements resulting from this process would give direction and focus to the development of a brand identity.

Personality: We are proudly confident, focused and aspirational, yet surprisingly down‑to‑earth.

Corporate culture: As providers of a very technical service, we are unashamedly techie, but we also pride ourselves on our appreciation of good business. We are comfortable operating and communicating at any level in either environment, technical or commercial.

Our conceptualisation and development process culminated in the graphic representation of an echo. The resulting image creates the effect of a reverberation, achieved through the form of a 3D projection of the word Echo. The actual word, whilst being instantly recognisable, is formed of almost nothing. The design causes the viewer to double take – the word is registered instantly but its formation from empty space creates a moment of hesitation – a similar experience to perceiving an echo.

Echo internet logo
Echo features group 1
Echo features group 2
Echo letter head design

To integrate the concept with Echo’s communication materials we developed a design style using concentric circles to visually represent the action of an echo.

A strong design style ensures that all of Echo’s communications remain consistent, building brand recognition amongst the target audience.

Echo buisness card design

Results

The identity is confident and bold, making the company look like the large national organisation they are fast becoming; the professional appearance will be vital in catching the attention and gaining the trust of the target market in Echo’s imminent marketing campaign.

Our choice to engage your company was the right one. We are thrilled with the results.