Over the years, we’ve been fairly critical of companies that have failed to move with the times and adapt to changing conditions. Not the case here! Yale, a brand we’ve all known since the dawn of time, is securing their future by developing products that fit into our connected world. And, it seems that they’re doing it in a way that’ll make us feel safe.
Nest the ‘connected home’ company (bought by Google last year) opened up their platform – encouraging other brands to integrate with their home automation app. And, what better partner could Yale have chosen to lock onto, than one of the largest, most trusted brands on the planet?
This new development is sure to see Yale maintain their premium brand perception – probably reinvigorate our enthusiasm and possibly even get us excited for a brand that has, until now, just… been there for ever.