Brompton Jacket

When a brand becomes famous for a single product and highly regarded for the quality and simplicity of their offering, how do they continue to grow their product range and increase brand’s reach? Diversify? Sounds risky, but that’s exactly what Brompton Cycles have done, and in a remarkable and interesting way.

Rather than introducing another bicycle to their perfectly simple range, Brompton have created a complementary item of clothing: the Brompton Oratory Jacket. Its clever design makes it robust enough to handle the daily wear-and-tear of city life, yet smart enough to hop off the bike and into an important meeting. A creative and thoughtful example of brand diversification.