Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher quality...
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11 months ago
Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...
11 months ago
During the millions of conversations I’ve had regarding marketing, very quickly the language discrepancy issue between “customer” vs “client” pops up. Most definitions are generic – suggesting...
12 months ago
Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain...
12 months ago
If you own a business then undoubtedly you need to figure out how to manage your marketing, but how to resource this can often be a challenge. What does your business actually need? Marketing...
2 years ago
Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life...
2 years ago
Senior marketing executives move on more quickly than their peers according to a recent US study by Korn Ferry. Korn Ferry are a well-known people advisory firm. The study of the top 1000 US...
2 years ago
Repeated Success of Christmas Campaigns Leave John Lewis Jumping for Joy! So, here we are again – albeit a little earlier – November 10th and the launch of the 2016 John Lewis Christmas campaign....