Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher quality...
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5 months ago
Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...
5 months ago
During the millions of conversations I’ve had regarding marketing, very quickly the language discrepancy issue between “customer” vs “client” pops up. Most definitions are generic – suggesting...
6 months ago
Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain...
6 months ago
If you own a business then undoubtedly you need to figure out how to manage your marketing, but how to resource this can often be a challenge. What does your business actually need? Marketing...
1 year ago
Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life...
1 year ago
Senior marketing executives move on more quickly than their peers according to a recent US study by Korn Ferry. Korn Ferry are a well-known people advisory firm. The study of the top 1000 US...
2 years ago
Repeated Success of Christmas Campaigns Leave John Lewis Jumping for Joy! So, here we are again – albeit a little earlier – November 10th and the launch of the 2016 John Lewis Christmas campaign....