The Oil Council World Assembly, with its captive audience of top level oil & gas finance and management executives, presented the perfect opportunity for a brand campaign for our client, Progressive. The objective: to pitch Progressive as the financial and procurement systems experts for oil & gas.
We set about planning a multi-channel, integrated campaign encompassing direct mail, advertising, and a presence at the World Assembly event to really drive our message home. The creation of a strong design style to run consistently through all of our campaign materials was key.
Our copywriting services were required in the creation of a clear, concise and easily digestible sales letter, brochure and a range of case studies, taking the supplied technical information and making the tangible benefits of Progressive’s services shine through.
We implemented a series of planned activities, all logically ordered to create awareness, generate interest and begin to develop Progressive’s reputation amongst the target audience: an advert placed in the Oil Council’s magazine to create brand awareness; a sales letter sent to prospects announcing Progressive’s presence at the assembly; a pop-up stand with the visual clout to turn heads; a brochure with supporting case studies for prospective clients to take away and peruse.
There’s nothing like a tight deadline to spur a team of creatives into action. This campaign has been planned, managed and delivered, quickly and efficiently.
We’re looking forward to seeing the fruits of our labour at the Oil & Gas World Assembly, where we’ll be supporting Progressive on their stand and getting hands on with a bit of networking.