Could you answer your phone, compose a tweet, negotiate the crowds and eat a Big Mac all at the same time? Probably not. But, what about a new McDonald’s wrap? An off the wall experiential street marketing campaign is planned to lure people in to undertake everyday tasks whilst eating the McDonald’s wrap, launched to appeal to the increasing number of us who simply don’t have time to stop for lunch.
Who'd have thought that dexterity would hold the key to the next big shift in the development of fast food consumer satisfaction. If there’s one thing fast food chains are good at, it’s quickly responding to the ever changing demands of customers.
Source: Marketing Magazine