Identity

What better icon to associate with your UK-centric brand than the indigenous … lion?! Strong and proud … make it purple and job done! But wait a minute … what’s that noise? Is that the rumblings of…

For the first time since launch YouTube has changed its logo. The word ‘Tube’ in YouTube has escaped the red ‘tube’ in which it has been encased for the past 12 years. The changes are subtle and…

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular…

The national carrier of Australia has updated its look with a new typeface and sleeker, simpler logo ready for the launch of the new 787-9 Dreamliner craft. The brand identity has evolved…

Mozilla Firefox, the non-profit company behind the free internet browser, has taken the unusual move of developing a new brand identity by sharing multiple concepts with staff and the public. Using…

It isn’t often that you hear the boss of a company publicly lampoon their brand managers, but that’s exactly what David Wheldon, RBS Group CMO, did last month when he launched the NatWest rebrand.…

With Uber driving up market share – particularly in the lucrative London B2B market – Addison Lee have launched a new look as part of a £5m marketing campaign. In comparison to Uber, the new…

Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility,…

They may have dropped the colour from their packaging but there was nothing bland about Skittles' recent advertising campaign – ‘Give the Rainbow. Taste the Rainbow’  – which centred around…