Gender Symbols - Gender Pay Gap Article
1 year ago

New government legislation dictates that an organisation that has 250 or more employees must publish and report figures about their gender pay gap. The ‘gap’ is calculated by taking the average...

Why Is Cultural Fit So Important?
1 year ago

Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you...

Lego Bridge of Trump's Mexico Wall
1 year ago

Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their...

Tail of a Joon airplane
1 year ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

Le Creuset Frying Pan
2 years ago

The french cookware manufacturer, almost 100 years old, with a reputation for quality has surpassed all customer expectations by replacing a 40 year old pan, bought in a charity shop. Now that’s...

Boardroom with missing Marketing Leader
2 years ago

Senior marketing executives move on more quickly than their peers according to a recent US study by Korn Ferry. Korn Ferry are a well-known people advisory firm. The study of the top 1000 US...

Staff playing ping pong at work
2 years ago

Businesses that cultivate a strong feeling of belonging and have a motivated team, will see a lower turnover of staff, higher productivity and improved customer service. A sense of belonging is...

Original and new natwest logo
2 years ago

It isn’t often that you hear the boss of a company publicly lampoon their brand managers, but that’s exactly what David Wheldon, RBS Group CMO, did last month when he launched the NatWest rebrand....