Hair, makeup, lights, camera, action... just another day at the office for CMC Partnership. As part of its refreshed identity, CMC Partnership is keen to present its people in the best light possible, quite literally. Defining a photographic style is all part of the branding process - an integral part of the way your company presents itself to the outside world. Stock photos have their place, but for a business that sells itself on the quality of its people, proudly showing those people in communications creates a much more personal impression - the first step towards establishing a real connection with clients.
We’ve defined a photographic style that adds atmosphere and depth to CMC Partnership’s corporate images. Photographs taken at different times and in different locations will vary in appearance. Adjusting the style to make each shot look like it belongs to the same family of corporate images will ensure consistency across all communications.
30 Jun 2011 by Tori Kirwan-Taylor