Aligning your business with a cause that matches your values can be a great opportunity to raise brand awareness. Whilst it can be difficult to see the significance of some corporate partnerships, Captain Morgan’s - a leading rum brand - has found the perfect cause to contribute to: the exploration of the recently discovered wreck of its namesake’s (Captain Henry Morgan’s) pirate ship. What better way to communicate the adventurous spirit of the brand, whilst furthering important historical research.
Source: Brand Channel