Lucozade yes campaign

Summer: the season to go with the flow and open our minds to new ideas... making us susceptible to the suggestive messages that big brands cleverly weave into our lives! No more apparent than at the mud-baths, otherwise known as festivals, where we flock in our hundreds-of-thousands for a few days of carefree fun.

Kelloggs, Strongbow, Sailor Jerry and Lucozade are taking advantage of these opportunities to target social opinion leaders that attend such events to launch new products, shift products towards a new demographic and get those relationships started through imaginative and playful experiential campaigns.

Marketing can’t get more direct!

Source: Design Week