UKIP Logo and Premiere League Logo
1 year ago

What better icon to associate with your UK-centric brand than the indigenous … lion?! Strong and proud … make it purple and job done! But wait a minute … what’s that noise? Is that the rumblings of...

Lego Bridge of Trump's Mexico Wall
1 year ago

Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their...

Tail of a Joon airplane
1 year ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

Le Creuset Frying Pan
2 years ago

The french cookware manufacturer, almost 100 years old, with a reputation for quality has surpassed all customer expectations by replacing a 40 year old pan, bought in a charity shop. Now that’s...

Maplin Rebrand
2 years ago

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular...

The Qantas logo evolving over time.
2 years ago

The national carrier of Australia has updated its look with a new typeface and sleeker, simpler logo ready for the launch of the new 787-9 Dreamliner craft. The brand identity has evolved gracefully...

Boxer Dog in John Lewis Christmas 2016 Advert
2 years ago

Repeated Success of Christmas Campaigns Leave John Lewis Jumping for Joy! So, here we are again – albeit a little earlier – November 10th and the launch of the 2016 John Lewis Christmas campaign....

Fish jumping out of fish bowl
2 years ago

That’s right folks, you heard it here first, today is National Cliché Day. To mark this auspicious occasion we’re sharing with you ten of the world’s most clichéd marketing images. You’ll find them...