Articles
Mediocre - not in my business
Over the years I’ve had the good fortune of working with and learning from countless company directors. Some were just starting out in business and others had plans for growth, but there was one noticeable differentiator between the ones that were successful and the ones that fizzled-out or struggled - quality in every detail. Not just the quality of a finished product or quality of service, but striving for the very best, perfection or as close as they can achieve and never settling for “that will do”, quality of every minute detail and the careful consideration of what effect these details would have on their clients... Read the full article
Published in Enterprise Magazine - Autumn 2007
This is supposed to be an article about James Good Ltd
To understand what James Good Ltd does for a business, is to understand the role of customer perception in sales - and how, whether deliberately or not, you are influencing it, every day. James Good Ltd is Identity Design: the art of communicating a clear, consistent and complete message to your target audience. Frankly, most of us fail to do that even on a personal level – with the same unpredictable results - so it’s unlikely we’ll get it right for our business without some close examination... Read the full article
Published in Swansea Business Life - September/October 2007
Connect Your Brand With Your Type Of People
More and more business owners are becoming aware of the benefits of good design and branding, but many still don’t fully appreciate what branding can actually do and how it can achieve specific goals. I hope it’s fairly well understood that your brand identity should at least communicate what your business or product does, but by actually connecting with your potential customers or clients on their level, your brand identity can increase your sales exponentially... Read the full article
Published in Enterprise Magazine - Summer 2007
Naff business card = naff business
You know as well as I do that first impressions count. That’s why before a meeting or a networking event, you’ll don your best suit, brush your hair and make sure your breath doesn’t smell. So why do so many of you overlook the importance of your business cards and settle for mediocre design?... Read the full article
Published in Enterprise Magazine - Spring 2007
The Last 8
The last 8 questions go to James Good, new to Swansea and hoping to continue the success of his creative design agency, James Good Limited... Read the full article
Published in Enterprise Magazine - Winter 2006